Privacy policy

What we collect

Two kinds of data, kept separately:

• Account data: your name, email address, and, if you sign in with Google, the profile picture Google provides. Passwords are stored only as a salted hash.
• Platform data: the Meta ads, Facebook Page and Instagram data of the businesses you connect — campaign, ad set and ad performance, Page and account insights, posts and their metrics, ad account balances, and the access token Meta issues so we can sync. Facebook Login only gives us what you choose to share.

Why we collect it

We process platform data only on behalf of, and at the direction of, the business that connected the account. Specifically to:

• Show that business its dashboard, breakdowns, comparisons and social metrics.
• Generate the reports and alerts that business (or its agency) asks for.
• Make the same data available to that business through the API and MCP server, using keys the business creates and can revoke.

What we never do

• Sell, license or rent platform data.
• Combine data from one business with another, or build profiles of individuals.
• Use platform data for advertising, training models, or any purpose other than serving the business that connected it.
• Write to Meta: MetricsGo never creates, edits, pauses or publishes anything on your accounts.

Where it lives and who can see it

Data is stored in a database on servers we control. It is visible only to members of the organisation that connected it, according to the roles that organisation sets (admins, members, client viewers). Client viewers see only the clients shared with them.

Service providers that touch data on our behalf: our hosting provider (Hostinger, virtual private server), our transactional email provider (Resend, for sign-up and reset emails only), and Google (sign-in only). None of them receives platform data for their own use.

How long we keep it

Platform data is kept while the connection exists so that history and comparisons work. When you disconnect an account or Page, its synced data is removed; when you delete a client, everything synced for that client is removed. When you delete your account, your account data is removed. Backups age out within 30 days.

Meta itself limits how far back some insights are available; we hold at most 13 months of daily history per account.

Your choices

• Disconnect any account, Page or Instagram account from Settings → Clients at any time.
• Remove MetricsGo from your Facebook settings (Settings → Business integrations); syncing stops immediately.
• Ask us to delete anything, or ask what we hold, by emailing support@digygo.com. See the Data deletion page for the step-by-step.

Cookies

We use one session cookie to keep you signed in and a local preference for light or dark theme. No advertising or third-party analytics cookies.

Changes and contact

We will note material changes here with a new date. Questions go to support@digygo.com.